Why didn't the United Nations pursue intervention in Rwanda Research Paper

Why didn't the United Nations pursue intervention in Rwanda - Research Paper Example The world, however, stood by while hundreds of thousands of Rwandans died, taking effective action only after the situation began to stabilize. The United Nations plays an essential role in any legitimate intervention. The two principal rationales justifying UN intervention in intra-state conflicts are the preservation of international peace and the protection of human rights. In case of Rwanda, UN was unable to play effective role to stop Genocide. Therefore, this paper will address following question: Why didn't the UN Pursue Intervention in Rwanda? This paper hypothesizes that several factors, including the structure of the UN, states' interests, international law and norms, and domestic factors of the conflict impeded effective UN intervention in the Rwandan conflict. It is hoped that this research paper will discern to the reader the incidents surrounding the Rwandan conflict and why UN didn’t intervene. Methodology This paper will employ qualitative research methodology to find out why UN was unable to pursue Intervention in Rwanda. It examines available literature on Rwanda Genocide, UN charter and international law pertaining to humanitarian intervention. It will specifically look for the impediments which obstructed UN intervention in the Rwandan conflict. It will begin with a brief history of the Rwandan conflict. Next, the case will be examined to determine whether the structure of the UN obstructed involvement in Rwanda. Following this, the case will be analyzed to determine if international law and the norms of the state system hindered UN intervention. The paper will then look to examine whether states' interests frustrated UN operations. Finally, the paper will explore whether domestic factors within Rwanda-such as the complexity of the conflict and terrain of the region stopped effective UN intervention. Background On April 6, 1994, hope for a peaceful transition to democracy and a broadly representative government ended when the plane ca rrying the Presidents of Rwanda and Burundi was shot down near the Kigali airport, allegedly by extremists in Habyarimana's own party (Des Forges 1999, 31). The death of the Rwandan President was followed by the systematic killing of political opponents of the regime, both Hutu and Tutsi, and a resumption of the civil war. The massacres that followed the death of the President appear to have been well planned, because the speed with which the militia singled out its victims suggests the 'Interahamwe', the pro-government militia, was prepared with their names and addresses (Power 2002, 41). For over three months, Rwanda was gripped by chaos and death which left, out of a population of 7.9 million, up to one million dead and five million internally and externally displaced. The events ground to an eventual stop, not through international pressure or intervention, but through the success of the RPF, which had taken control of most of the country. On July 19, 1994, the RPF established a broad- based national government, a day after declaring a unilateral cease-fire (Ronayne 2001, 13). The international community had responded to the tragedy in Rwanda with inaction (Stanton 2004, 9). Following the death of ten Belgian peacekeepers and the subsequent removal of the Belgian contingent from UNAMIR---reducing the mission's strength to 1,515 troops-the UN pulled most of its remaining peacekeepers out of Rwanda. This event coincided with the intensification of the genocidal campaigns. It seems the plan to drive the UN forces out of Rwanda through armed attack, clearing the way for the genocidal cam

What is the social responsibility of corporate management Essay

What is the social responsibility of corporate management - Essay Example CSR also describes the persistent dedication by a company to behave morally, and contribute to economic advancement while enhancing the value of life of the labour force and their families, as well as the neighbouring society. External stakeholders usually take a keen interest in the operations of an organization. These stakeholders usually examine the exterior circle of the organization. This implies that he stakeholders examine what the firm has done, excellent or awful, with regard to its products as well as services. They also investigate on a company’s effect on the ecology and neighbouring societies and how it supervises and advances its labour force. The stakeholders are also usually interested in a company’s financial performance which reflects the quality of supervision as a gauge of probable future performance (Trillbar, p. 1). There is evidence of divergent opinions of what CSR should mean from a number of diverse communities across the globe. Some individuals refer to CSR as a process that aims at building the capacity of communities for sustainable existence. It reveres cultural disparities and discovers the business chances in building the aptitudes of workers, the society and the national administration. This viewpoint presents that CSR is about benevolence to community. This is the conventional viewpoint of the concept of CSR as a charitable process. This implies that commercial enterprises make earnings, unconstrained apart from satisfying their responsibility to disburse taxes. Then these enterprises donate a portion of earnings to philanthropic courses. It is described as staining the act of the organization to obtain any advantage from the generosity. Conversely, there is also the standpoint of operating the principal business in a socially accountable manner, complemented by venture in societies for concrete, commerce case reasons. This standpoint is sustainable since the social accountability

Components Of An Information System Information Technology Essay

Components Of An Information System Information Technology Essay The purpose of this report is to give an analysis of MIS policies of Ufone Telecommunication Ltd. We evaluate the weaknesses and strengths. We will find MIS policies in organization and how far they are contributing to the business plan and we will also find how to improve the quality of product and the pressure of customers and frustrated employees. Analyzing the overall MIS approach in Ufone, we discuss the three policies. These policies do have a lot of weaknesses in them with some strong points as well. At the end we give our recommendation about how these MIS policies can be effective once again and how they can improve the production level through reward system. Ufone needs some immediate and drastic changes to keep the business going Ufone is a subsidiary of Pakistan Telecommunication Company. Government heads Pakistan Telecommunication Company. It is the only Pakistani-owned cellular service provider in the country. It was founded 9 years ago with a fundamental target to build one unique telecommunications entity of Pakistan identity. Government adopted Ufone in January 2001, since then it has seen a dynamic and full throttled speed of development and prosperity. PTML, a 100% owned subsidiary of PTCL was established to operate cellular GSM 900 services. The company commenced its operations, under the brand name of Ufone, from Islamabad on January 29, 2001. Ufone expanded its coverage and has added new cities and highways to its coverage network. Ufone now covers over 300 key cities and prominent highways across Pakistan providing the customers best quality service and value for money. With a total current investment of over $350 Million, including a contract of $161 Million for expansion capacity for 2006-07, PTML believes in solid commitment to growth, security reliability. Ufone uses Siemenss infrastructure, and gets ongoing superior technological support from Siemens. Most importantly, it has Siemenss support in business Management. System Concepts: A system can be simply defined as a group of interrelated or interacting elements forming a unified whole. Many examples of systems can be found in the physical and biological sciences, in modern technology, and in human society. Thus, we can talk of the physical system of the sun and its planets, the biological system of the human body, the technological system of an oil refinery, and the socioeconomic system of a business organization. A system is a group of interrelated components working together toward a common goal by accepting inputs and producing outputs in an organized transformation process. Such a system (sometimes called a dynamic system) has three basic interacting components or functions: Input involves capturing and assembling elements that enter the system to be processed. For example, raw materials, energy, data, and human efforts must be secured and organized for processing. Processing involves transformation process that converts input into output. Examples are a manufacturing process, the human breathing process, or mathematical calculations. Output involves transferring elements that have been produced by a transformation process to their ultimate destination. For example, finished products, human services, and management information must be transmitted to their human users. Example A manufacturing system accepts raw materials as input and produces finished goods as output. An information system also is a system that accepts resources (data) as input and process the min to products (information) as output. FEEDBACK AND CONTROL: A system with feedback and control components is sometimes called a cybernetic system, that is, a self-monitoring, self-regulating system. Feedback is data about the performance of a system. For example, data about sales performance is feedback to a sales manager. Control involves monitoring and evaluating feedback to determine whether a system is moving toward the achievement of its goal. The control function then makes necessary adjustments to a systems input and processing components to ensure that it produces proper output. For example, a sales manager exercises control when he or she reassigns salespersons to new sales territories after evaluating feedback about their sales performance. Feedback is frequently included as part of the concept of the control function because it is such a necessary part of its operation. Example A familiar example of a self-monitoring, self-regulating system is the thermostat controlled heating system found in many homes; it automatically monitors and regulates itself to COMPONENTS OF AN INFORMATION SYSTEM: An information system is a system that accepts data resources as input and processes them into information products as output. An information system depends on the resources of people (end users and IS specialists), hardware (machines and media), software (programs and procedures), data (data and knowledge basis), and networks (communications media and network support) to perform input, processing, output, storage, and control activities that convert data resources into information products. This information system model highlights the relationships among the components and activities of information systems. It provides a framework that emphasizes four major concepts that can be applied to all types of information systems: People, hardware, software, data, and networks are the five basic resources of information systems. A people resource include end users and IS specialists, hardware resources consisting of machines and media, software resources including both programs and HARDWARE RESOURCES. The concept of Hardware resources includes all physical devices and materials used in information processing. Specially, it includes not only machines, such as computers and other equipment, but also all data media, that is, all tangible objects on which data is recorded, from sheets of paper to magnetic disks. Example of hardware in computer-based information systems are: Computer systems, which consist of central processing units containing microprocessors, and variety of interconnected peripheral devices. Examples are microcomputer systems, midrange computer systems, and large mainframe computer systems. Computer peripherals, which are devices such as a keyboard or electronic mouse for input of data and commands, a video screen or printer for output of information, and magnetic or optical disks for storage of data resources. SOFTWARE RESOURCES: The concept of Software Resources includes all sets of information processing instructions. This generic concept of software includes not only the sets of operating instructions called programs, which direct and control computer hardware, but also the sets of information processing instructions needed by people, called procedures. It is important to understand that even information systems that dont use computers have a software resource component. This is true even for the information systems of ancient times, or the manual and machine-supported information systems still used in the world today. They all require software resources in the form of information processing instructions and procedures in order to properly capture, process, and disseminate information to their users. INFORMATION SYSTEM ACTIVITIES: You should be able to recognize input, processing, output, storage and control activities taking place in any information system you are studying. INPUT OF DATA RESOURCE: Data about business transactions and other events must be captured and prepared for processing by the input activity. Input typically takes the form of data entry activities such as recording and editing. End uses typically record data about transactions on some type of physical medium such as paper form, or enter it directly into a computer system. This usually includes a variety of editing activities to ensure that they have recorded data correctly. Once entered, data may be transferred onto a machine-readable medium such as a magnetic disk until needed for processing. For example, data about sales transactions can be recorded on source documents such as paper sales order forms. (A source document is the original formal record of a transaction). Alternately, salespersons can capture sales data using computer keyboards or optical scanning devices; they are visually prompted to enter data correctly by video displays. This provides them with a more convenient and efficient user interface, that is, methods of end user input and output with a computer system. Methods such as optical scanning and displays of menus, prompts, and fill-in-the-blanks formats make it easier for end users to enter data correctly into an information system. PROCESSING OF DATA INTO INFORMATION: Data is typically subjected to processing activities such as calculating, comparing, sorting, classifying, and summarizing. These activities organize, analyze and manipulate data, thus converting them into information for end users. The quality of any data stored in an information system must also be maintained by a continual process of correcting and updating activities. For example, data received about a purchase can be (1) added to a running total of sales results, (2) compared to a standard to determine eligibility for a sales discount, (3) sorted in numerical order based on product identification numbers, (4) classified into product categories (such as food and non-food items), (5) summarized to provide a sales manager with information about various product categories, and finally, (6) used to update sales records. OUTPUT OF INFORMATION PRODUCTS: Information in various forms is transmitted to end-users and made available to them in the output activity. The goal of information systems is the production of appropriate information products for end users. Common information products messages, reports, forms, and graphic images, which may be provided by video displays, audio responses, paper products, and multimedia. For example, a sales manager may view a video display to check on the performance of a salesperson, accept a computer-produced voice message by telephone, and receive a printout of monthly sales results. STORAGE OF DATA RESOURCE: Storage is a basic system component of information systems. Storage is the information system activity in which data and information are retained in an organized manner for later use. For example, just as written text material is organized into words, sentences, paragraphs, and documents, stored data is commonly organized into fields, records, files, and database. This facilitates its later use in processing or its retrieval as output when needed by users of a system. CONTROL OF SYSTEM PERFORMANCE: An important information system activity is the control of its performance. An information system should produce feedback about its input, processing, output, and the system is meeting established performance standards. Then appropriate system activities must be adjusted so that proper information products are produced for end users. For example, a manager may discover that subtotals of sales amounts in a sales report do not add up to total sales. This might mean that data entry or processing procedures need to be corrected. Then changes would have to be made to ensure that all sales transactions. would be properly captured and processed by a sales information system. RECOGNIZING INFORMATION SYSTEM: There are many kinds of information systems in the real world. All of them use hardware, software, network, and people resources to transform data resources into information products. Some are simple manual information systems, where people use simple tools such as pencils and paper, or even machines such as calculators and typewriters. Others are computer based information systems that rely on a variety of networked computer systems to accomplish their information processing activities. As business end user, you should be able to recognize the fundamental components of information systems you encounter in the real world. This means that you should be able to identify. The people, hardware, software, data, and network resources they use. The type of information products they produce. The way they perform input, processing, output, storage and control activities. How they support the business operations, managerial decision-making, or competitive advantage of a business. This kind of understanding will help you be a better user, developer, and manager of information system. THE EXPANDING ROLES OF INFORMATION SYSTEM: You will also see that the roles given to the information systems functions have expand significantly over the years. TRENDS INFORMATION SYSTEMS: Until the 1990s, the role of information systems was simple, transaction processing, record-keeping, accounting, and other electronic data processing (EDP) applications. Then another role was added, as the concept of management information system (MIS) was conceived. This new role focused on providing managerial end users with predefined management reports that would give managers the information they needed for decision making purposes. By the 1970s, it was evident that the pre-specified information products produced by such management information systems were not adequately meeting many of the (DSS) was born. The new role for information systems was to provide managerial end users with ad hoc and interactive support of their decision-making processes. MANAGEMENT SUPPORT SYSTEMS: When information systems focus on providing information and support for effective decision making by managers, they are called management support systems. MANAGEMENT INFORMATION SYSTEMS: Management information systems (MIS) are the most common form of management support systems. They provide managerial end users with information products that support much of their day-to-day decision-making needs. Management information systems provide a variety of reports and displays to management. The contents of these information products are specified in advance by managers so that they contain information that managers need. Management information systems retrieve information about internal operations from database that have been updated by transaction processing systems. They also obtain data about the business environment from external source. Information products provided to managers include displays and reports that can be furnished (1) on demand, (2) periodically, according to a predetermined schedule. DECISION SUPPORT SYSTEMS: Decision support systems (DSS) are a natural progression from information reporting systems and transaction processing systems. Decision support systems are interactive, computer-based information systems that use decision models and specialized database to assist the decision making process of managerial end users. EXECUTIVE INFORMATION SYSTEMS: Executive information systems (EIS) are management information systems tailored to the strategic information needs of top management. Top executives get the information they need from many sources, including letters, memos, periodicals, and reports produced manually as well as by computer systems KNOWLEDGE MANAGEMENT SYSTEMS: Knowledge Management systems (KMS), Workers create, organize, and share important business knowledge wherever and whenever it is needed. For example, many knowledge management systems rely on Internet and intranet Web sites, knowledge bases, and discussion forums as key technologies for gathering, storing, and disseminating business knowledge. In this way, knowledge management systems facilitate organization learning and knowledge creation and dissemination within the business enterprise. STRATEGIC INFORMATION SYSTEMS: The strategic role of information systems involves using information technology to develop products, services, and capabilities that give a company strategic advantages over the competitive forces it faces in the global marketplace. This creates strategic information system, information systems that support or shape the competitive position and strategies of an enterprise. So a strategic information system can be any kind of information systems (TPS, MIS, DSS, etc.) that helps an organization gain a competitive advantage, reduce a competitive disadvantage, or meet other strategic enterprise objectives. BUSINESS INFORMATION SYSTEMS: As a future managerial end user, it is important for you to realize that information systems directly support both operations and management activities in the business functions of accounting, finance, human resource management, marketing, and operations management. Such business information systems are needed by all business functions. For example, marketing managers need information about sales performance and trends provided by marketing information systems. Financial managers need information concerning financing costs and investment returns provided by financial information systems. INTEGRATED INFORMATION SYSTEM: It is also important to realize that information systems in the real world are typically integrated combinations of several types of information systems we have just mentioned. Thats because conceptual classification of information systems are designed to emphasize the THE SYSTEMS APPROACH: The systems approach to problem solving used a systems orientation to define problems and opportunities and develop solutions. Studying a problem and formulating a solution involve the following interrelated activities: 1. Recognize and define a problem or opportunity using systems thinking. 2. Develop and evaluate alternative system solutions. 3. Select the system solution that best meets your requirements. 4. Design the selected system solution. 5. Implement and evaluate the success of the designed system. DEFINING PROBLEMS AND OPPORTUNITIES Problems and opportunities are identified in the first step of the systems approach. A problem can be defined as a basic condition that is causing undesirable results. An opportunity is a basic condition that presents the potential for desirable results. Symptoms must be separated from problems. Symptoms are merely signals of an underlying cause or problem. SYSTEMS THINKING: Systems thinking is to try to find systems, subsystems, and components of systems in any situation your are studying. This viewpoint ensures that important factors and their interrelationships are considered. This is also known as using a systems context, or having a systemic view of a situation. example, the business organization or business process in which a problem or opportunity arises could be viewed as a system of input, processing, output, feedback, and control components. Then to understand a problem and save it, you would determine if these basic system functions are being properly performed. Example The sales function of a business can be viewed as a system. You could then ask: Is poor sales performance (output) caused by inadequate selling effort (input), out-of-date sales procedures (processing), incorrect sales information (feedback), or inadequate sales management (control)? Figure illustrates this concept. C:UserskarlDesktopGraph.jpg SYSTEMS ANALYSIS: It is an in-depth study of end user information needs that produces functional requirements that are used as the basis for the design of a new information system. Systems analysis traditionally involves a detailed study of: 1. The information needs of the organization and end users like yourself. 2. The activities, resources, and products of any present information systems. 3. The information system capabilities required to meet your information needs, and those of other end users. ORGANIZATIONAL ANALYSIS: An organization analysis is an important first step in systems analysis. How can anyone improve an information system if they know very little about the organizational environment in which that system is located? They cant. Thats why the members of a development team have to know something about the ANALYSIS OF THE PRESENT SYSTEM: Before you design a new system, it is important to study the system that will be improved or replaced (if there is one). You need to analyze how this system uses hardware, software, network, and people resources to convert data resources, such as transactions data, into information products, such as reports and displays. Then you should document how the information system activities of input, processing, output, storage, and control are accomplished. Operating Systems: The most important system software package for any computer is its operating system. An operating system is an integrated system of programs that manages the operations of the CPU, controls the input/output and storage resources and activities of the computer system, and provides various support services as the computer executes the application programs of users. The primary purpose of an operating system is to maximize the productivity of a computer system by operating it in the most efficient manner. An operating system minimizes the amount of human intervention required during processing. It helps your application programs perform common operations Database Management Systems. A DBMS program helps organization use their integrated collections of data records and files known as databases. It allows different user application programs to easily access the same database. For example, a DBMS makes it easy for an employee database to be accessed by payroll, employee benefits, and other human resource programs. A DBMS also simplifies the process of retrieving information from databases in the form of displays and reports. Instead of having to write computer programs to extract information, end users can ask simple questions in a query language. Thus, many DBMS packages provide fourth-generation language (4GLs) and other application development features. Examples of popular mainframe and midrange packages are DB2 by IBM and Oracle 8 by Oracle Corporation. Other System Management Programs: Several other types of system management software are marketed as separate programs or are included as part of an operating system. Utility programs, or utilities, are an important example. Programs like Norton Utilities perform miscellaneous housekeeping and file conversion functions. Examples include data backup, data recovery, virus protection, data compression, and file defragmentation. Most operating systems also provide many utilities that perform a variety of helpful chores for computer users. Other examples of system support programs include performance monitors and security monitors. Performance monitors are programs that monitor and adjust the performance and usage of one or more computer systems to keep them running efficiently, Security monitors are packages that monitor and control the use of computer systems and provide warning messages and record evidence of unauthorized use of computer resources. A recent trand is to merge both types of programs into operating systems like Microsofts Windows NT Server, or into system management software like Computer Associates CAUnicenter, that can manage both mainframe systems and servers in a data centre. Advantages and Disadvantages: A high-level language is obviously easier to learn and understand than an assembler language. Also, high-level languages have less-rigid rules, forms, and syntaxes, so the potential for errors is reduced. However, high-level languages programs are usually less efficient than assembler language programs and require a greater amount of computer time for translation into machine instructions. Business Applications of Telecommunications. Telecommunications is the sending of information in any form (e.g., voice, data, text, and images) from one place to another using electronic or light-emitting media. Data communications is a more specific term that describes the transmitting and receiving of data over communication links between one or more computer systems and a variety of input/output terminals. The terms teleprocessing, telematics, and telephony may also be used since they reflect the integration of computer-based information processing with telecommunications and telephone technology. However, all forms of telecommunications now rely heavily on computers and computerized devices. For this reason, the broader term telecommunications can be used as a synonym for data communications activities. Figure illustrates some of the many possible business applications of telecommunications. It groups telecommunications applications into the major categories of enterprise collaboration systems, electronic commerce systems, The Internet Revolution: The explosive growth of the Internet is the revolutionary technology phenomenon of the 1990s. The Internet has become the largest and most important network of networks today, and is evolving into the information superhighway of tomorrow. The Internet is constantly expanding, as more and more businesses and other organizations and their users, computers, and networks join its global web. Thousands of business, educational, and research networks now connect millions of computer systems and users in more than 200 countries to each other. The Internet has also become a key platform for a rapidly expanding list of information and entertainment services and business applications, including enterprise collaboration and electronic commerce systems.

How to Take Professional Quality Pictures with a Digital SLR Camera Ess

A former point-and-shoot photographer can take professional quality pictures with a digital SLR (single-lens reflex) camera by learning about and experimenting with its complex operations. There are many advantages to making the transition from a point-and-shoot digital camera to a digital SLR camera. These include capturing images â€Å"more quickly, more flexibly, and with more creativity† (Busch, Digital 9). Furthermore, taking photos with a digital SLR camera reduces the amount of time that otherwise would be spent editing with photo-editing software to improve the quality of the photos. Why would one want to switch from a point-and-shoot digital camera to a digital SLR camera? Some of the reasons are: a more accurate viewfinder, a more powerful sensor, less noise in the photos, depth-of-field control, speed, similarity to a regular SLR camera, more lens flexibility, and freedom from image editors (Rowse). Some disadvantages are: expense, size and weight, and complication of use. What are some of the key features to think about when purchasing a digital SLR camera? Some of the features are: lenses, sensors and image processors, exposure systems, and focusing systems. There are also special features to consider for the individual photographer’s needs (Busch, Digital 61-63). Lenses are one of the main items to consider when purchasing and using a digital SLR camera. All digital SLR cameras come with a basic general purpose (mid-range or normal) lens, but many people would rather have some specialty lenses, depending on the type of photography in which they are interested. Some of these specialty lenses are: zoom, prime, wide-angle, fish eye, telephoto, and macro. In addition, it is important to get a lens wit... ...35-40). One should take many pictures in different ways so that the ones offering the best composition can be chosen later. If the above suggestions are followed, quality photographs should be the result. However, the photographer may want to enhance the photos by using photo-editing software such as Adobe Photoshop, Corel Paint Shop Pro, Adobe Photoshop Elements, Picasa, Picnik, GIMP, or Adobe Photoshop Express. The last four programs are downloadable and free (â€Å"Photo Editing Software†). In conclusion, a former point-and-shoot photographer can make the transition to a digital SLR camera and take professional quality pictures by learning about and experimenting with the camera’s complex features and operations. The first step is to purchase a digital SLR camera that suits the photographer’s needs. Then, one should start taking pictures - lots of them!

Organizational Behavior Essay

An effective organization or agency exhibits behavior conducive to a healthy workplace. The employees are motivated, satisfied, good communicators, and team-oriented. These elements help to promote a successful organization. Missing elements could disband an agency or create a hostile environment. Specific fundamentals can develop skills necessary to improve individual and organizational practices. Scientific foundations of organizational behavior suggest that individual attitudes, group dynamics, and relationships between managers and workers are an important focus (Schermerhorn, 2010). A positive attitude can have many benefits: less stress, self control, better relationships, and job security. A positive attitude can influence others and help build strong working relationships. This also affects job performance and assures the organization that its employees are satisfied. The goal of organizational behavior is to improve the performance of people, groups, organizations, and improve the quality of life (Schermerhorn, 2010). Motivation is an element that can be a driving force to an organization or the individuals involved. An employee’s sole motivation is personal or job development or financial purposes. The solution is to identify the factor that motivates an employee to attend work every day as scheduled and performs to the best of his or her abilities. These individuals set and achieve goals consistently and with persistence. This type of determination benefits the agency and the individual’s reputation. High employee performance relies on effective communication, creativity, and respect. Managers must be able to communicate with employees without fear. The mutual respect allows employees to provide feedback and actively respond. This permits an equal contribution within the team. The employee dynamic is the way in which coworkers interact with one another and their managers. Managers can assess the behavioral and organizational status of their workplace by asking employees to approach them when a problem arises  (Marquis, n.d.). Management practices must be tailored to fit the exact nature of each situation or individual. Managers must be able to understand the challenges and demands for different situations and craft responses to them that best fit circumstances or people involved (Schermerhorn, 2010). This makes the agency resilient and adaptable to various situations. Diversity in an organization is essential to recognize differences based on gender, race, sexual orientation, ethnicity, and only considering the performance of the individual. A diverse set of skills allows the agency to assist customers on a global scale. Successful organizations foster an attitude of openness and encourage new ideas and challenges. This is especially important in criminal justice and security organizations in which diversity is evident in communities. Employees will be introduced to a variety of cultures and diverse situations in which they will have to know how to correspond. Diversity in justice and security agencies promotes equal treatment under law. This protects the agency from over representing a specific racial group or other population from the streets to the court. Diversity is an element that proves effective internally and externally of any organization. No employee will be the same; personalities, social traits, and values will differ. It is the way the agency manages these situations that sets them apart. Ultimately, employee commitment defines the agency. Employee performance is directly related to his or her commitment to the jobs and the agency. Employees are representatives of the agency mission statement. The employee’s performance is motivated by passion or reward. The agency must reinforce positive behavior that demonstrates commitment. Employees exchange his or her commitment to performance to the organizations commitment of reward. The reward can be promotional, pay grade increase, material, or other form of recognition. Some employees are high performers because they love their job and are results driven. In every organization is a natural or appointed leader. The leader must be able to influence others to perform the organizations expectations and beyond. A formal leader is responsible for his or her results through talent management. Any agency is only as good as its employees; it is the duty of the leader to level set those expectations and lead through example. A leader is confident in his ability to encourage his staff to produce positive outcomes. The leader is concerned with task objectives, ethical, and well adjusted. Leaders in a criminal justice or security agency have many strong individuals to lead. Each of them is carefully selected and most of them will be leaders in his or her right. They are of good moral and ethical character, intelligent, professional, and influential. These individuals are representing a government agency working to accomplish a shared objective. These elements are crucial to the success of the organization and its members. References Marquis, A. (n.d.). Key Elements for Effective Behavior and Organizational Management. Retrieved November 19, 2012 from http://smallbusiness.chrone.com/key-elements-effective-behavior-organizational-management-43874.html Schermerhorn, R., Hunt, J.G., Osborn, R.N., Uhl-Blen, M. (2010). Organizational Behavior (7th ed.) Hoboken, NJ: JohnWiley & Sons.

Animal Cloning for Human Consumption

After many long hard working days, I was trying to utilize my time wisely by catching up with the news on the internet. One of the article form Washington Post caught my eyes, with the title â€Å"Clone-Generated Milk may be approved†. The article is over one year old, where have I been around those days? I paused for a second and tried to comprehend the facts about science. The agricultural industry has observed a voluntary FDA moratorium on using the products of clones, but it has recently become clear that a few offspring of cloned pigs and cows are already trickling into the food supply.Many in agriculture believe such genetic copies are the next logical step in improving the nation's livestock. (Justin, 2005, pp. 2) â€Å"Americans at the beginning of the 21st century are consuming more food and several hundred more calories per person per day than did their counterparts in the late 1950s. Now more than ever, America is a Nation of meat eaters. In 2000, total meat consum ption (red meat, poultry, and fish) reached 195 pounds (boneless, trimmed-weight equivalent) per person, 57 pounds above average annual consumption in the 1950s.Each American consumed an average of 7 pounds more red meat than in the 1950s, 46 pounds more poultry, and 4 pounds more fish and shellfish. Rising consumer incomes, especially with the increase in two-income households, and meat prices in the 1990s that were often at 50-year lows, when adjusted for inflation, explain much of the increase in meat consumption. In addition, the meat industry has provided scores of new brand-name, value-added products processed for consumers’ convenience, as well as a host of products for foodservice operators’. United States Department of Agriculture [USDA], 2002, pp. 3). Those reason above might be one of the many reasons that lead farming industry to desperation level and desire to produce more food at an advance level. Let’s take a step back on this Due to the supply an d demand concept, we have raised in the society that consume more meat than ever. Our childhood and daily lives will be surround by McDonald, Burger King numerous of others tasty delightful meat dishes. The bottom line is, â€Å"We Love to Eat Meat†.A French lawyer and politician, was quite possibly the most famous French epicure and gastronome of all once said â€Å"Tell me what you eat, I will tell you who you are†. Once I was growing up in the third world country, we most likely eat to live. Fast forward twenty years later, we don’t have to worry about food anymore, but the medical bill instead, from high blood pressure, to cholesterol to heart disease or diabetes etc. We are practically digging our own graves by eating so much or so little of a wrong food, either so much of good food or so little bad food.The increasing use of animal products as well as leading to the misery, waste and pollution of factory farming is also responsible for the erosion of biodi versity and peoples livelihoods. The crops most grown of industrial food production are maize and soy not for human consumption but for animal feed. The damage done by the production and use of biocides and artificial fertilizers is almost unimaginable. Pesticide pollution of the natural world (air, water & soil) is one of the major reasons for the staggering loss of biodiversity (Luke, p. 6). Genetics growth farm animals are normal to meet the demand of the market and profit margin for farmers. In early 1990, FDA has claimed that Bovine Growth were harmless for human (Beverly, 1990). But in 2002, the same agency requested the report to aid the agency in determining the safety of certain animal biotechnology products. A 12 member committee from the National Research Council (NRC) reviewed existing science to identify what health and environmental problems might be posed by genetically modified animals.Short of three years later, the very same agency once again broadcasted that may b e approved. That confliction of uncertainty does not give consumer as myself the confidence of those researches. Genetically modified food already known with numerous harmful effects to human. (Nathan, n. d. ). If we stick with â€Å"what you do not know will not hurt you†. I will confide with my limited knowledge and comfortable eating my way to emergency room or short term life insurance policy. In conclusion, should we look concern about consumption of cloning meat?I would like to think so; I may have to stop and being skeptical every time I see that USDA stamp on the meat aisle in supermarket. Our federal government owned the truthful answer to their citizens (or at least the taxpayer money) to protect our environment before causing further damage as it already is. I don’t suppose to earn the extra credit for full pledged and complete thesis about cloning research here. But I have a firm believe there will more viable proof and evidence about long term or unknown s ide effects on the horizon awaiting its chance.Next generation, it may not be mad cow disease or bird flu anymore; instead, it could be flying pig or talking donkey disease. References Justin, G. (2005, October 06). Clone-Generated Milk, Meat May Be Approved. Favorable FDA ruling seen as imminent. Retrieved March 31, 2007, from http://www. washingtonpost. com/wp-dyn/content/article/2005/10/05/AR2005100502074. html United States Department of Agriculture. (2002). Agriculture fact book 2001-2002. Retrieved March 31, 2007, from http://www. usda. gov/factbook/chapter2. htm Luke, A.. 1999). Genetic engineering, food, and our environment. White River Junction, VT: Chelsea Green Pub. Co. Beverly, C. (1990). Bovine growth hormone. Retrieved March 31, 2007, from http://www. fda. gov/bbs/topics/CONSUMER/CON00068. HTML Nathan, B. (n. d. ). 50 Harmful effects of genetically modified foods. Retrieved , , from http://www. cqs. com/50harm. htm Cat, L. (2002, Aug 21). Transgenic animals could pose environmental threat. Retrieved March 31, 2007, from http://www. ens-newswire. com/ens/aug2002/2002-08-21-06. asp

Free Essays on Television Generation

Television Generation There is no doubt that the media had always had some influence on the public and the shared values of the American people. However, in the last decade there has been a substantial increase in the extent of that influence. In 1996 a study conducted by the National Institute on Media and the Family illustrated how new this powerful influence is. The survey states that in the 1970’s â€Å"less than 50 percent of parents believed that the mass media influenced the attitudes and values of their children.† (Plugged In and Tuned Out). Thirty years later that number has drastically changed. The National Institute on Media and the Family says that, â€Å"Today, an overwhelming majority of parents, some 88 percent, believe that mass media have a pervasive influence,† on their children. These statistics show that the media unquestionably has a lot of power in shaping our generation, which gives them an immense about of responsibility. In turn, our generation has be come a highly conscious community of young people concerned with unimportant beliefs and ideas. The cinema, magazines, and advertisements are all to blame for transferring these meaningless thoughts into our heads, hence the title â€Å"Television Generation.† There have been many changes in American culture and in the extent of the media’s influence over the public over the last thirty to forty years. The media’s influence has expanded as a result of the greater access people have to various media forms. In the 1950s only 10% of American homes owned a television set. By the 1960s almost 90% of homes had a television; this is quite a large increase. Today, over 99% of homes have a television and 54% of children in the United States have a television set in their bedrooms. It has also been reported that many American households have more televisions than telephones. (Baby Bag – Nielson Media Research). This shows that the children and adolesce... Free Essays on Television Generation Free Essays on Television Generation Television Generation There is no doubt that the media had always had some influence on the public and the shared values of the American people. However, in the last decade there has been a substantial increase in the extent of that influence. In 1996 a study conducted by the National Institute on Media and the Family illustrated how new this powerful influence is. The survey states that in the 1970’s â€Å"less than 50 percent of parents believed that the mass media influenced the attitudes and values of their children.† (Plugged In and Tuned Out). Thirty years later that number has drastically changed. The National Institute on Media and the Family says that, â€Å"Today, an overwhelming majority of parents, some 88 percent, believe that mass media have a pervasive influence,† on their children. These statistics show that the media unquestionably has a lot of power in shaping our generation, which gives them an immense about of responsibility. In turn, our generation has be come a highly conscious community of young people concerned with unimportant beliefs and ideas. The cinema, magazines, and advertisements are all to blame for transferring these meaningless thoughts into our heads, hence the title â€Å"Television Generation.† There have been many changes in American culture and in the extent of the media’s influence over the public over the last thirty to forty years. The media’s influence has expanded as a result of the greater access people have to various media forms. In the 1950s only 10% of American homes owned a television set. By the 1960s almost 90% of homes had a television; this is quite a large increase. Today, over 99% of homes have a television and 54% of children in the United States have a television set in their bedrooms. It has also been reported that many American households have more televisions than telephones. (Baby Bag – Nielson Media Research). This shows that the children and adolesce...

LUDWIG VAN BEETHOVEN HIS LIFE AND MUSIC essays

LUDWIG VAN BEETHOVEN HIS LIFE AND MUSIC essays According to John N. Burk, "Ludwig van Beethoven, with the exception of Johann Sebastian Bach, played a more decisive role in the evolution of music than any other single figure" (24). As a musician, Beethoven liberated the classical forms from their former restrictions and gave them an altogether new expanse and flexibility. He brought to the art of music new depths of expressiveness that were not known before his time and also brought new richness of speech to every instrument for which he wrote his symphonies and other musical pieces. In essence, Beethoven was highly influential in bringing modernity to the art of music, for as Robert H. Schauffler maintains, Beethoven "stands as the epitome of the master who initiated the turning point of the ways of modern art and combined the sum of past human efforts in the direction of musical design" (45). After Beethoven, the course of music changed drastically, due to his complete emancipation of human emotion and his attempts to give expression to every kind of mood which was worthy of being brought into the scheme of Western Beethoven's artistic career is generally divided into three distinct periods. First, ending at about 1800, was his term as an apprentice in which he was still comparatively under the influence of the forms and idioms of Haydn and Mozart, even though his strong personality was asserting itself in everything he did musically. His second period is accentuated by his deafness which seems to have affected his musical output very little, for between 1803 and 1804, he produced sonatas for violin and piano and the famous Eroica Symphony. During this second period, he also composed the Fourth, the Fifth and the 2 Pastoral symphonies, the opera Fidelio, the Rasumovsky Quartets, the Fourth and Fifth piano concertos and the Violin concerto. With these work...

Balance Redox Reaction Example Problem

Balance Redox Reaction Example Problem When balancing redox reactions, the overall electronic charge must be balanced in addition to the usual molar ratios of the component reactants and products. This example problem illustrates how to use the half-reaction method to balance a redox reaction in a solution. Question Balance the following redox reaction in an acidic solution: Cu(s) HNO3(aq) → Cu2(aq) NO(g) Solution Step 1: Identify what is being oxidized and what is being reduced. To identify which atoms are being reduced or oxidized, assign oxidation states to each atom of the reaction. For review: Rules for Assigning Oxidation StatesAssigning Oxidation States Example ProblemOxidation and Reduction Reaction Example Problem Cu(s): Cu 0HNO3: H 1, N 5, O -6Cu2: Cu 2NO(g): N 2, O -2 Cu went from oxidation state 0 to 2, losing two electrons. Copper is oxidized by this reaction.N went from oxidation state 5 to 2, gaining three electrons. Nitrogen is reduced by this reaction. Step 2: Break the reaction into two half-reactions: oxidation and reduction. Oxidation: Cu → Cu2 Reduction: HNO3 → NO Step 3: Balance each half-reaction by both stoichiometry and electronic charge. This is accomplished by adding substances to the reaction. The only rule is that the only substances you can add must already be in the solution. These include water (H2O), H ions (in acidic solutions), OH- ions (in basic solutions) and electrons. Start with the oxidation half-reaction: The half-reaction is already balanced atomically. To balance electronically, two electrons must be added to the product side. Cu → Cu2 2 e- Now, balance the reduction reaction. This reaction requires more work. The first step is to balance all atoms except oxygen and hydrogen. HNO3 → NO There is only one nitrogen atom on both sides, so nitrogen is already balanced. The second step is to balance the oxygen atoms. This is done by adding water to the side that needs more oxygen. In this case, the reactant side has three oxygens and the product side has only one oxygen. Add two water molecules to the product side. HNO3 → NO 2 H2O The third step is to balance the hydrogen atoms. This is accomplished by adding H ions to the side that needs more hydrogen. The reactant side has one hydrogen atom while the product side has four. Add 3 H ions to the reactant side. HNO3 3 H → NO 2 H2O The equation is balanced atomically, but not electrically. The final step is to balance the charge by adding electrons to the more positive side of the reaction. One the reactant side, the overall charge is 3, while the product side is neutral. To counteract the 3 charge, add three electrons to the reactant side. HNO3 3 H 3 e- → NO 2 H2O Now the reduction half-equation is balanced. Step 4: Equalize the electron transfer. In redox reactions, the number of electrons gained must equal the number of electrons lost. To accomplish this, each reaction is multiplied by whole numbers to contain the same number of electrons. The oxidation half-reaction has two electrons while the reduction half-reaction has three electrons. The lowest common denominator between them is six electrons. Multiply the oxidation half-reaction by 3 and the reduction half-reaction by 2. 3 Cu → 3 Cu2 6 e-2 HNO3 6 H 6 e- → 2 NO 4 H2O Step 5: Recombine the half-reactions. This is accomplished by adding the two reactions together. Once they are added, cancel out anything that appears on both sides of the reaction.   Ã‚  Ã‚  3 Cu → 3 Cu2 6 e- 2 HNO3 6 H 6 e- → 2 NO 4 H2O 3 Cu 2 HNO3 6H 6 e- → 3 Cu2 2 NO 4 H2O 6 e- Both sides have six electrons that can be canceled. 3 Cu 2 HNO3 6 H → 3 Cu2 2 NO 4 H2O The complete redox reaction is now balanced. Answer 3 Cu 2 HNO3 6 H → 3 Cu2 2 NO 4 H2O To summarize: Identify the oxidation and reduction components of the reaction.Separate the reaction into the oxidation half-reaction and reduction half-reaction.Balance each half-reaction both atomically and electronically.Equalize the electron transfer between oxidation and reduction half-equations.Recombine the half-reactions to form the complete redox reaction.

Characterization of the Automotive Interior Cabin Noise Research Proposal

Characterization of the Automotive Interior Cabin Noise - Research Proposal Example Consequently, interior trims such as the car-seats and roof covering play a very vital role in the observation of interior noise and vibrations specifically in relatively heightened frequencies (>400Hz). This therefore means that the automotive industry has had to focus on the redesigning the interior of this personal cars to make the cars as quiet as possible. The automotive industry has been compelled to enhance their interior trim products with better designs due to eco-friendly factors such as whether these products are recyclable, the fact that the noise and vibrating levels have the possibility of resulting to serious health issues and price of products. However, there is still a lot of research that need to be done in order to get a more profound understanding of the consequences of the interior trim design on the noise and vibrating levels. Once this improved and refined trim designs and concepts are recommended for the automotive industry, this need to enhance their interior trim products with better designs will become even more obligatory. Hence, this research paper is anticipated to deliver a practicable process which can estimate and optimize the interior cabin noise level for dissimilar interior trims and seating arrangement. In carrying out this research we first have to understand the effects of vehicle interior trims in minimizing interior cabin noise. In doing so, we will begin by establishing the noise characteristics. In establishing the noise characteristics of interior design, I will peg my research on a paper published by Jha and Priede which investigated the simplest mechanism of understanding how noise is generated in a car. This noise is majorly caused by the vibration of the cabin walls. While this research was carried out over 30 years ago the findings from this research are still applicable with the design and features of an ordinary modern day vehicle. Jha and Priede carried out experiments of internal noise spectra of a number of vehicles. The internal noise spectra of the vehicles were also done at contrasting speeds. The internal noise spectra was seen to elevate to an all-out level of 20 Hz and later decrease at a constant rate of averagely 25 Db per decade to a level exceeding 1 kHz. Although, the frequency at which the highest level of noise is experienced normally depends on the size of the car, the corresponding interior noise spectra for all personal vehicles as investigated by Jha and Priede are all alike. The rotation of the wheels are one of the major contributors of interior noise and vibrations whereby they result to noise peaks of about 20 Hz which in combination with various harmonics result to a lot of noise and vibrations within the car. The engine is also a major contributor of these noise and vibrations within the car whereby when an engine fires it produces harmonics of a low order that account for a frequency of about 100Hz. The second part of this research will be identifying the role of different trims in absorbing noise and vibrations produced within the cabin. The most commonly used trims are Acoustic Insulation materials. These materials that are applied in the reduction of noise and vibration levels within a personal car have the following mechanism; they first absorb the energy produced which is then transformed into heat energy. This transformed sound energy is reflected away from the vehicle. The acoustic insulation

A critique of tourism policy and planning in Croatia Essay

A critique of tourism policy and planning in Croatia - Essay Example 2. Definition of term 5 3. Statement of the problem 6 4. Tourism vision and policies 6 5. Issues facing developments of tourism in Croatia 7 6. Tourism strategies 8 7. Analysis 10 8. Conclusion 12 Annex 14 Bibliography 15 Executive Summary This study is about tourism planning and management. As tourism has been significant source of revenue and development in the Republic of Croatia, its tourism planning and policies are inspected and analyzed. A critique is forwarded to point out the deficiencies between the policies and the actual performance. The study is subdivided in several sections that discusses following issues: a) key features of the existing tourism patterns, its significance to economy and employment; b) Issues or problems facing tourism in Crotia; c) Institutions working for its development; d) official strategy of the country and, e) finally, an analysis whether the strategies spelled out are realistic and achievable. The Study used available sources of information from the Ministry of Tourism, World Economic Review, and other published information to arrive at an analytical position. Study found out insufficienes on structural development of Croatia leads to its low competitiveness that does not go with its proclaimed tourism policy. A Critique on the Tourism Planning and Policy in Croatia 1. Introduction Tourism has been a significant part of any country’s economic development.... As tourism is a multi-faceted function, its policy, Mato, Bartuloci (2010a, p.255), a professor in Business and Economics in Croatia, said should be determined by the combined economic policy of agriculture, hotel industry, transportation, commerce and municipal services. In Croatia, tourism policy is developed by several organizations. At the top level, there is the Ministry of Tourism. The Croatian National Tourist Board (CNTB), the Croation Chamber of Economy, and at the regional level, it comprises of the tourists board, public sector representatives, travel agencies, enterprises and companies, residents, and others who are interested. The CNTCB is founded with a â€Å"view to promoting and creating the identity, and to enhance the reputation of Croatian tourism. The mission also includes the planning and implementation of a common strategy and the conception of its promotion, proposal and the performance of promotional activities of mutual interest for all subjects in tourism i n the country and abroad, as well as raising the overall quality of the whole range of tourist services on offer in the Republic of Croatia.† (CNTCB n.d.) 1.2 Key features of existing tourism patterns, significance to the economy and employment The importance of tourism in Croatia is fully expressed in this country since it depends much from tourism to boost its economy. Tourism in Croatia created 135,000 jobs in 2011, (12.3% of total employment). Economic indicators of the World Travel & Tourism Council (2012) showed a positive outlook and brighter promise for tourism in Croatia . Figure 1 below shows a picture of tourists’ arrival that records to 9,334.8 (thousand) in 2009 and a international tourism receipts of (US$ millions)8,889.4 for the same year.

Development and Strategy Project Essay Example | Topics and Well Written Essays - 1000 words

Development and Strategy Project - Essay Example The project manager should first define the project and then work on building the projects work plan. For instance in this situation, the project is to set up a factory which deals in uPVC products and the company deals with both domestic and European markets. Since this project is a complex project, the project manager needs to gather the business requirements, help in designing the management system and also prepare tender documentation. The project manager also faces the challenge of appointment contractors, tender options and criteria and procedure for selecting contractors for tendering (Marsh 2007). Criteria and procedure for selecting contractors for tendering The procedure of contractor selection is a decision- making process, which involves a wide range decision criterion. The procedure may also include many decision-making parties. The decision will also be affected by the estimated value of the project. As for this case the project is a crucial project and contractor selec tion should be selected with a lot of caution. As the project manager getting the general information about the contractors, is a crucial move in this section since he, or she can investigate and assess the abilities of the contractors to carry out a job given to them. So as, to get the information required concerning the contractors, the contractors have to apply for the job and by doing so, they have to present the necessary information pertaining them. The project manager has an obligation of advertising the job opportunities, and states the different job categories that are available and state the qualifications of each post such as work experience. The posts may be such as manager and assistance manager. The project manager may select the contractors by interviewing them (Damster 2004). Appointments of contractors This is the section where the project manager appoints the contractors who have qualified to get the job. The contractor and the project manager must sign a contract form to show that they both have the same agreement according to the terms of the job. The appointment letter includes details of the contractor and the employer. The contractor details include a contact number, e-mail address, address, name, license card and eventually the contract service such as plumber specialist. The employer details include company name, address of the company, contacts, e-mail, and the acting agent and for this are the project managers. The appointment letter also includes the contractor’s insurance cover. The project manager must also include the mode of payment service whereby, there is inclusion of the terms of payment such as net 7 days or 30 days. Payment details must also be included whereby one states the mode of payment in which he or she will be using. Finally, the contractor and the agent of the company must sign at the end so that to show that they have all agreed on the terms stated on that agreement paper (Cohen 2008). Tender options A ten der is a structured invitation to sellers of property for the supply of goods and services. In tender options, there are two types of the tender which include open-tender and closed-tender. In an open-tender option, the offer to supply the goods and services may be accepted at any time during the tender period while in closed-tender option is where by the offer will only be considered when the tender period expires. As the project manage

Middle Managers Contribution to the Growth of the Multinational Term Paper

Middle Managers Contribution to the Growth of the Multinational Organization in the Global Market Place - Term Paper Example This essay stresses that middle managers are believed to be important contributors towards overall company strategy. They hold interface positions which facilitate their power to mediate between various variables that are of importance to strategic formulation. This position also facilitates acquisition of necessary knowledge to back the basis of strategy formulation making them important stakeholders in decision making processes. They are also the link between the internal and external environments of an organization and as such are able to develop more credible PESTLE . At this point it is important to analyze the most important strategic roles of middle managers in ensuring success in the global market. This paper makes a conclusion that the role of middle managers in the growth of multinational corporations has increasingly become relevant as global competition intensifies. Organizations need to utilize their knowledge and expertise in order to understand both the local and global markets. With the rapid changes in technology and product development better strategies need to be formulated and implemented appropriately so as to achieve competitive advantage. The realization that this is only possible with the involvement and dedication from the middle managers has shifted the direction from which valuable strategic information emanates from. It is now the onus of these managers to embrace the difficult multifaceted tasks in driving forward their global organizations to the next level in the global competitive ladder.... The global market place is wide with a huge customer base. However, few organizations have managed to tap the huge potential even after establishing themselves globally basically because of producing poor quality products or products that are not matching with customer tastes. Strategy formulation and strategies themselves can be superb and capable of steering a multinational organization to more markets abroad but if they are poorly implemented, the results can be disastrous. Middle managers ensure that strategies are effectively implemented by ensuring and maintaining competence within teams and in individuals. This paper will look into the Middle Manager’s contribution towards the growth of a multinational organization in the global market place. For a multinational to be fully global it is required to expand its wings either through acquisitions or by replicating its business operations. The best businesses to acquire are those that are already heavily involved in the valu e chain in countries or regions the multinational intends to venture into. As such it will be relatively easy to take up the pace in developing brands in foreign markets. The top management of a multinational organization considers two variables in constructing the organizational framework. These are the company’s strategic positioning in all regions of operations and company history coupled with its administrative heritage (Delany, 2000). All the subsidiaries’ operations need to be harnessed to match those of the major organization. As a result, globalization has made multinational organizations to reduce variability in operations of their subsidiaries by rationalizing their activities especially the duplicated ones. This

Advertising principles and strategy Research Paper

Advertising principles and strategy - Research Paper Example This paper explores print advertisements for motor homes, caravans, and camping. In the exploration, the paper compares five different advertisements for the similar product in terms of research into the product, its competition, target audience, and relevance of presenting product and brand to their audience. Moreover, the paper would analyze each chosen advertisement by looking at the relevant of the idea of sustainability. The five advertisements identified in this paper would be analyzed and critiqued through their strategies by using the Bernbach’s ROI model. This model devotes itself to maintaining high standards of an advertisement (Horn 2006, p. 4). The print adverts explored in this paper are the caravan world magazine, the caravan world yearbook, camper trailer Australia, caravanning and motorhome magazine, and caravanning Australia magazine. Each of these print adverts has specific characteristics that distinguish it from the others. 2. Analysis a. Winnebago caravan This advert promotes caravans made by this company that could be used for hiking. The target audience of the advert is the group of individuals aged between 25 years and 50 years especially those with small kids. It does this through the notion of caravan parking at any place where the children and adults can have fun. For an advert to be effective, it has to be relevant to the target audience. The message in the advert is very relevant to the target audience. This is because it informs the audience on the strength of the product, which is the ability to be conveniently parked at any place. The advert has an inter mix of colors and natural features. According to Besser (2005, p. 3), pictures of natural features and other attractive sites unfolds unique history that can result to a distinguished form of attractiveness. However, attractiveness of features depends on the target audience. The color and features used in this advert is very relevant to the target audience. This is becaus e the group of people with the age bracket of 25 years and 50 years are highly attracted by colors and natural features. However, the advert fails in terms of originality and sustainability. The advert contains several features, varied groups of individuals, various font types, and a company logo. This makes the advert to be somehow confusing thus unsustainable and unoriginal despite its uniqueness. Moreover, it is large with a lot of words and statements. This makes the advert not to be memorable among the target audience despite have a message that resonates with the target audience. However, the advert is visually arresting due to its multi-featured and multi-colored nature. The advert can change the way consumers view the product although its impact is greatly hindered by unclearness. b. Winnebago tent This advert advertises a tent that can be used for adventurous camping. According to Consterdine (2005, p. 6), the essential strength of print media especially magazines in advert isement it the way readers chose and use the information they obtain. The target audience for the advert is the population of men and women aged between 18 years and 40 years through the notion of river bank camping. Information provided by the advert is somehow relevant to the target audience. However, the pictures on the advert and the colors used in the advert are ambiguous and not clear. It is somehow difficult for an individual in the target audien

Richard Nixon-successes and failures Essay Example | Topics and Well Written Essays - 250 words

Richard Nixon-successes and failures - Essay Example Although started by the Kennedy-Johnson Administration, it was President Nixon who oversaw the peak of the war in Vietnam. This war would lead to loss of hundreds of thousands of Vietnamese lives and 50,000 American lives. Waged on grounds of ideological defense against Soviet Communism, the Vietnam War proved to be a public relations disaster for the American government and depleted its treasury. Eventually, the war was called-off by President Nixon due to mounting public pressure and escalating domestic issues. But the most embarrassing episode in the career of President Nixon was his involvement in the Watergate affair, where he used unethical and illegitimate means to cover-up his wrongdoings. He also used threats and coercive tactics to undermine the Democratic Party who were at the case. When major newspapers in the country broke the news of the Watergate scandal, Richard Nixon had little choice but to resign from office and face trial. He spent the rest of his life in politica l wilderness, only rarely making public appearances, as he was burdened with shame and guilt. In sum, the career and Presidency of Richard Nixon is a mix of limited successes and glaring failures. Reference: John Hollitz, Thinking Through the Past: A Critical Thinking Approach to U.S. History, ISBN 066933488X (0-669-33488-X), published by D C Heath & Co.

Advertising principles and strategy Research Paper

Advertising principles and strategy - Research Paper Example This paper explores print advertisements for motor homes, caravans, and camping. In the exploration, the paper compares five different advertisements for the similar product in terms of research into the product, its competition, target audience, and relevance of presenting product and brand to their audience. Moreover, the paper would analyze each chosen advertisement by looking at the relevant of the idea of sustainability. The five advertisements identified in this paper would be analyzed and critiqued through their strategies by using the Bernbach’s ROI model. This model devotes itself to maintaining high standards of an advertisement (Horn 2006, p. 4). The print adverts explored in this paper are the caravan world magazine, the caravan world yearbook, camper trailer Australia, caravanning and motorhome magazine, and caravanning Australia magazine. Each of these print adverts has specific characteristics that distinguish it from the others. 2. Analysis a. Winnebago caravan This advert promotes caravans made by this company that could be used for hiking. The target audience of the advert is the group of individuals aged between 25 years and 50 years especially those with small kids. It does this through the notion of caravan parking at any place where the children and adults can have fun. For an advert to be effective, it has to be relevant to the target audience. The message in the advert is very relevant to the target audience. This is because it informs the audience on the strength of the product, which is the ability to be conveniently parked at any place. The advert has an inter mix of colors and natural features. According to Besser (2005, p. 3), pictures of natural features and other attractive sites unfolds unique history that can result to a distinguished form of attractiveness. However, attractiveness of features depends on the target audience. The color and features used in this advert is very relevant to the target audience. This is becaus e the group of people with the age bracket of 25 years and 50 years are highly attracted by colors and natural features. However, the advert fails in terms of originality and sustainability. The advert contains several features, varied groups of individuals, various font types, and a company logo. This makes the advert to be somehow confusing thus unsustainable and unoriginal despite its uniqueness. Moreover, it is large with a lot of words and statements. This makes the advert not to be memorable among the target audience despite have a message that resonates with the target audience. However, the advert is visually arresting due to its multi-featured and multi-colored nature. The advert can change the way consumers view the product although its impact is greatly hindered by unclearness. b. Winnebago tent This advert advertises a tent that can be used for adventurous camping. According to Consterdine (2005, p. 6), the essential strength of print media especially magazines in advert isement it the way readers chose and use the information they obtain. The target audience for the advert is the population of men and women aged between 18 years and 40 years through the notion of river bank camping. Information provided by the advert is somehow relevant to the target audience. However, the pictures on the advert and the colors used in the advert are ambiguous and not clear. It is somehow difficult for an individual in the target audien

Pride and Prejudice & The Merchant of Venice Essay Example for Free

Pride and Prejudice The Merchant of Venice Essay Shakespeare and Jane Austen both present strong feeling of love, revenge, hatred and friendship. They are two different types of stories, ‘Pride and Prejudice’ is a novel and ‘The Merchant of Venice’ is a play so therefore they both have different ways of presenting strong feelings but they do have some similarities. In ‘Pride and Prejudice’ strong feelings are presented by: 1. The Narrator 2. Letters 3. Dialogue Whereas in ‘The Merchant of Venice’ strong feelings are presented by: 1. The characters 2. Long Speech’s One way that Jane Austen presents strong feelings is through letters. Throughout the play Jane Austen presents strong feelings of love, hatred or sorrow by writing letters, for example when Darcy writes a letter to Elizabeth after their heated conversation when Elizabeth rejects Darcy’s proposal, you can see what Darcy is feeling:- â€Å"Pardon me, It pains me to offend you† You can clearly see that Mr Darcy thinks that this letter would upset Elizabeth because he says in the letter that he is so against the relationship between the relationship and possible marriage between Jane and Mr Bingley. In ‘The Merchant of Venice’ Shakespeare present strong feelings through long speeches as â€Å"The Merchant of Venice† is a play, so the audience can see the strong feelings:- â€Å"’The pound of flesh which I demand of him is dearly bought; ‘tis mine, and I will have it† pg. 70. This is when Shylock demands his pound of flesh of Bassanio. This long speech is when the Duke is questioning Shylocks unusual bond. Shylock the Jew is determined to take revenge and to take the pound of flesh. The ‘Merchant of Venice’ is a play, so you cannot see feelings through letters; this is why Shakespeare presents strong feelings through speeches. Another way that Jane Austen’s novel and Shakespeare’s play are similar is that both stories have many relationships. Elizabeth and her sister Jane are very close and share secrets:- ‘†When Elizabeth and Jane where alone†¦ expressed to her sister how very much she admired him†Ã¢â‚¬â„¢ or pg. 309 Elizabeth has 4 sisters, Lydia, Kitty, Mary and Jane. Elizabeth and Jane are very close as they are similar in age, whereas the other sisters and much younger and Elizabeth thinks they are very immature. In ‘The Merchant Of Venice’ Antonio and Bassanio have a very close friendship you may even say that they are like brothers. Antonio agrees to the bond so he can lend money to Bassanio so he can go to Portia. You can see that they are very close as Antonio is willing to give his life for Bassanio. When Antonio is in the court and about to die, Bassanio is right by his side. ’I’ll seal to such a bond’† ’† You shall not seal to such a bond for me’† (Bassanio) Even though Bassanio wants to stop Antonio from agreeing the bond, Antonio is determined to seal the bond as he thinks his ships will be back within 3 months, but unfortunately they crash out at sea and all his money is lost. As well as strong friendships Jane Austen and Shakespeare also involve many relationships to sh ow strong feelings of love. In ‘Pride and Prejudice’ Mr Darcy and Elizabeth have a strong relationship. Similarly, in ‘The Merchant of Venice’ Jessica and Lancelot also have a strong relationship. In both stories they will do anything for love, even if it means betraying their religion or their social class. In ‘Pride and Prejudice’ Mr Darcy thinks that having money and having social class is very important, so when he falls in love with Elizabeth; who hasn’t got much money and who hasn’t got social class and standing Mr Darcy feels ashamed that he loves Elizabeth but he still proposes to her even though all his friends think that this is wrong:- â€Å"’In vain I have struggled. It will not do†¦You must allow me to tell you how ardently I admire and love you’† pg. 56 In ‘The Merchant of Venice’ Jessica and Lancelot betray their religion. Jessica is a Jew and Lancelot is a Christian and even though they are not supposed to mix they still elope and get married:- â€Å"’Bestrew me but I love her heartily’† pg. 35 This makes Shylock, Jessica’s dad very angry because when Jessica marries L ancelot she becomes a Christian. Another way that Jane Austen and Shakespeare present strong feelings in ‘Pride and Prejudice’ and ‘The Merchant of Venice’ is through strong characters. In both stories there are many characters, but the two main characters are Elizabeth and Shylock. They are both very strong minded and not afraid to speech their mind. In ‘Pride and Prejudice’ Elizabeth is very different to other characters in the novel. Female characters in the novel believe that looking good, behaving well and keeping their feelings to themselves is very important, Elizabeth isn’t bothered about speaking out or not looking well, for example when Elizabeth walks to see her sister Jane in the Bingleys house, Bingleys sister and friend are very surprised that she walked all this way in the mud and they even say that it isn’t very ladylike! Lady Catherine De Bourgh who is very high in class asks Elizabeth if she wants to come to London with her, and Elizabeth says no. â€Å"You are all kindness, Madam; but I believe we must abide by our original plan. † Pg. 175 In ‘The Merchant of Venice’ Shylock is very strong minded and is singled out of the play because he is a mean Jew that charges interest. Shylock is very stubborn and determined to keep to his bond; a pound of flesh of Antonio. â€Å"’If every ducat in six thousand ducats, Were in six parts, and every part a ducat, I would not draw them; I would have my bond’† Pg. 9 This is from the scene when the trail takes place. This is when Bassanio offers Shylock 6 thousand ducats, but Bassanio fails as Shylock is determined to take a pound of flesh from Antonio no matter how many ducats Bassanio offers. Shakespeare presents Shylock as a horrid Jew so the story becomes interesting and that there is conflict between the Jew and the Chr istians. In addition Jane Austen and Shakespeare present strong feelings through the narrator in ‘Pride and Prejudice’ and asides is ‘The Merchant of Venice’. This is a great way of showing feelings. In ‘Pride and Prejudice’ the narrator is one of the main ways of showing feelings:- â€Å"The contents of the letter threw Elizabeth into a flutter of spirits† The narrator has been very successful putting an image into our heads of Elizabeth being thrown into a state or turmoil, having read her aunts letter in which she said how much she liked Mr Darcy. In ‘The Merchant of Venice’ asides are used as it is a play, so there can’t be a narrator. Asides are where the character is talking to the audience and the other characters on the stage can’t hear:- â€Å"[Aside] how like a fawning publican he looks! I hate him for he is a Christian† pg. 13 From this aside you can tell that Shylock has very strong feelings of hatred for Bassanio. In this scene the only people on stage are Shylock and Bassanio, so an aside is the perfect to show how Shylock is feeling without Bassanio knowing. In ‘The Merchant of Venice’ Shakespeare uses repeated phrases to make an impact of strong feelings:- â€Å"My daughter! O my ducats! O my daughter! Fled with a Christian! O my Christian ducats! My ducats and my Daughter! † pg. 40 This is when Solanio is mocking Shylock when he realises that his daughter has eloped with a Christian. From these repeated phrases the audience can see that Solanio is emphasising Shylocks utter despair for his ducats and his daughter. Jane Austen and Shakespeare present strong feelings through prejudice. In ‘Pride and Prejudice’ there is prejudice against woman and people without lots of money. In ‘Pride and Prejudie’ woman only existed to be married off. Unless there family’s had lots of money this was very difficult and they would be at the mercy of men who might take pity of them or who had no chance of marrying well themselves. â€Å"She is luckily too poor to be an object of prey to anybody† pg. 92 This quote shows prejudice. Mr Bennet and Elizabeth are talking about Lydia’s trip Brighton, Elizabeth is worried that she will marry the wrong man, but Mr Bennet isn’t too worried as Lydia is too poor so no man will take interest in her. In ‘The Merchant of Venice’ the Christians are prejudice against the Jews. All the Christians hate them just because they aren’t Christians, they are only tolerated because they are good business people and money lenders. When they go out of the ghetto they have to where reds barets so everyone could see that they are Jews and so they stand out. Shakespeare presents strong feelings. There are many times that Antonio calls him a dog. This shows that Shakespeare also uses repeated phrases to make a big impact to the audience:- â€Å"You call me misbeliever, cut-throat dog, and spit upon my Jewish gabardine† pg. 15 This shows how Antonio despises the Jews, and this is what prejudice is. Jane Austen’s novel, ‘Pride and Prejudice’ and Shakespeare play, ‘The Merchant of Venice’ where written in two completely different time periods. ‘The Merchant of Venice’ was written in 1596, because it is so late in history the language that Shakespeare uses is very old and different from other plays. In 1596, many people could not read so a play was very useful. The audience for ‘The Merchant of Venice’ would manly be suited for the older generation. ‘Pride and Prejudice’ was written in 1813, many more people could read in 1813 so an interesting novel was well suited. The novel was aimed at readers like characters in the novel. Both Jane Austen and Shakespeare wrote many stories that people still read today. Another way that Jane Austen and Shakespeare present strong feelings is through the behaviour of the characters. From showing strong feeling through behaviour the reader or audience can clearly see what the characters feeling for whatever the emotion is. In ‘Pride and Prejudice’ the behaviour of the characters is very important as we can see what they are feeling:- â€Å"Oh my dear Eliza! Pray make haste and come into the dining room, for there is such a sight to be seen! † pg. 132 From this quote you can clearly see that Maria, Charlotte’s sister, is incredibly excited that Lady Catherine has arrived at her house, but she makes a mistake, it’s only Mrs Jenkinson. Jane Austen presents strong feeling in this quote of excitement and anticipation. In ‘The Merchant of Venice’ there is many strong feelings presents by Shakespeare through behaviour. Shakespeare presents these strong feelings through behaviour so the audience can see what the character is feeling. â€Å"O noble judge, O excellent young man! † pg. 76 This is when Portia, disguised as the judge says Shylock can have his bond; a pound of flesh of Antonio. Shakespeare present Shylock very excited and happy through his behaviour and the tone of voice that Shakespeare makes Shylock use. Furthermore, Jane Austen and Shakespeare present strong feelings in ‘Pride and Prejudice’ and ‘The Merchant of Venice’ through points of great intensity. This is a great way that the reader and audience can see strong feeling and great intensity! Elizabeth finds out that Darcy has been instrumental in getting her sister and Bingley together, which makes her very happy. After rumours of a forthcoming engagement between Darcy and Elizabeth start to surface before Darcy has even proposed, Elizabeth is more than a little anxious when she and Darcy take a walk together. Elizabeth’s feelings towards Darcy have completely changes since his first proposal, the two are now both in love with each other, by Darcy is not sure of this and says: â€Å"If your feelings are still what they were last April, tell me so at once† pg. 303 This moment is a moment of great intensity for the reader as you are not sure that Elizabeth is going to say! The reader can become very anxious for Darcy and Elizabeth. Jane Austen shows feelings through this scene because it is a very good way for the reader to become a part of the book.

Qualitative Analysis Of An Overhead Throw Physical Education Essay

Qualitative Analysis Of An Overhead Throw Physical Education Essay Overhead throw is an important fundamental movement in many sports. It is categorized to be one of the early fundamental manipulative motor skills for every child to develop (Kathleen, 2004). This skill can be transferred to many other sports such as tennis serve, javelin throw and baseball pitching. The throw can be assessed either for accuracy (e.g. baseball pitching) or for distance (e.g. javelin throw) and there are some critical features that need to be present in the throw in order to achieve an optimum throw. In this study the goal is to achieve maximum distance and hence it is important to consider the law governing projectile motion which is angle of release, height of release and velocity of release. In qualitative studies, we use critical features or elements to cue the presence of these 3 features. The presence of upward ball path, the fully extended elbow in the throwing hand and the accelerated overhead arm swing are some of the actions to cue presence. Critical features or elements are based on biomechanical factors that create the throw movement and are usually derived from quantitative analysis studies of throwers. One such factor is kinetic open chained movement where body segments or joints move in a combination. The movement involves chaining segmental movements such that the last segment is free to move E.g. in a kicking ball action, the hip flexes with the knee extends and dorsi-flexes during the kicking action and the relax arm action during an overhead throw. Another biomechanical factor is the concept of kinetic-link and stretch shorten cycle where there is an interaction of a linked system of body segments. (Kreighbaum and Barthels, 1985; Steindler, 1955). Each segment need to move in a sequential coordinated manner with precise timings of acceleration of proximal segment so as to transfer energy to distal segment. In qualitative studies, physical education teacher and coaches observe these critical features for quick assessment on the overhead throw or other activity. Qualitative analysis is much preferred than quantitative analysis as it is not feasible and practical for physical education teachers and coaches to adopt quantitative analysis. There are many issues concerning using quantitative analysis such as time, cost, practicality and even ethical. Some parent may not be comfortable with their child being taken into lab for collection of data. One major advantage of qualitative analysis is that it allows skill to be assessed as a whole as the proficiency of some movement may be involving the interaction of every critical feature. In motor development milestone studies, qualitative studies take the approach of observing the critical features and analyze it with the motor skills developmental milestones. Getchell, 2005, motor development experts formulate logical decision tree checklist to a ssess the maturity of the critical features. Another method is to compare the performer with and expert, this allows the skill gap to be more visible. Intervention can later been drafted effectively to improve performance by emulating the technique of the expert. Objectives The objective of this study is to show the use of qualitative analysis in improving a child (subject age 6) overarm throw. The throw will be maximal effort, thrown for distance. The comparison model will be of an adult expert thrower (subject age 30). Intervention will be suggested based on the qualitative analysis to improve throwing technique. Methodology This study adopted Knudson Morrisons four-task integrated qualitative analysis model of preparation, observation, evaluation/diagnosis and intervention. Prior to the activity, an observational check list (Fig 2) was drafted using Gangstead and Beveridge, 1984, D. Knudson C. Morrison, 1996 and Haywood Getchell, 2005 model of an overhead throw. In this check sheet, the overarm throw was broken up into 3 phases which are preparation, action and follow through phases. Critical features for each phase were listed to assist in the observation and evaluation of the throw. An adult expert thrower was used for comparing the childs throw. Each component and phases were evaluated objectively with a score of poor, average and good. The adult and the child performer was tasked to do overarm throws (n=3) with maximal effort and distance of each throw was recorded using a standard 50m measuring tape. Maximal effort throw was chosen as the type of activity rather than throw for accuracy as the latter may be a difficult skilled task for the child. These eliminate the concern for motor developmental stage of the child. Children sponge tennis balls were used as projectile. Due to the experience level and language limitation of the child, he was given verbal instructions and a demonstration of the activity. The adult and child thrower performed the throws at two different locations due to childs parents consents. Video of each throw was recorded using a Sony digital camcorder model: Model: DSR-PDS10P using a 2-dimensional analysis camera setup. The video data was analyzed qualitatively using the checksheet and the software use is a standard computer integrated media player, window media player. Results Fig 1: Sequential phases of expert and child throw Child achieved an average of 8.58m as compared to the expert thrower with 20.5m (Fig 3). From Fig 1 2, sequential phases and observational checklist, the child showed a different movement pattern from the expert and score poorly in terms of path of hub, bodyweight transfer and movement of the legs and trunk during the preparation, action and follows through phase. There is an absence of trunk utilization throughout the 3 phases. During the preparation and action phases, the child exhibited a poor homolateral lower body action where he bent his knee of the same side as the throwing hand. In addition, there were no bodyweight transfer and leg drive by the child in the preparatory and action phases. On the other hand, the child showed similar upper body movement pattern in the action and follow through phase. There was an arm and humerus lag during the action phase. There was acceleration of his throwing arm in forward direction. The ball was released in an incline with his arm fully extended at the top of his head. The whole movement was accelerated, smooth and continuous. During the follow through phase, his arms swung across the body and relax. The child scored well in critical features of arm actions and the release of ball. As a whole, he show competency in the action phases with an average score and scored well in the follow through phase with a good score. Fig 3: Throw Distances Fig 2: Observational Checklist Intervention The child has good upper body technique and if the child is able to throw consistently with this technique. Improvements could be made in leg drive, contral lateral leg action, sequential coordination, and angle of release. Practice should consist of a combination of games approach (GCA) and drills bearing in mind his age and motivational level. The whole throwing sequence can be broken down into parts to simplify learning. One example practice to improve leg drive and contral lateral leg action is by putting visual cues like colour spots or numbering spot for them to step on. Next, improvement of the angle of release can be taught by putting target on the wall and the child needs to throw toward the target. Different target height can be put so as to allow the child to explore and experience different angle of release. The presence of targets allows the child to direct his attention to the effects to the ball trajectory (external focus of attention) rather than directing their atten tion to their arm throwing form (internal focus of attention) hence making learning more effective (Wulf Prinz, 2001). Sequential coordination should be the last to be taught as for many high-speed movements, it is the last refinement area for optimal performance. It said that development of sequential action will be limited until energy from the lower extremity can be channeled up to the body (Morrison Knudson, 2002). Before introducing the intervention, there should be some consideration in terms of his age and developmental milestones. There is a need to individualize the teaching and feedback hence his training should not be mixed with other children unless being group with similar profile. This is because children of the same chronological age may differ in developmental level and physiological age (Getchell, 2005). Models of good throw as a whole or segments need to be shown with good critical cues used during practice, research show that this can improves performance and learning best in children (Fronske, 1995; Masser, 1993; Weiss, 1982). Appropriate augmented feedback need to be given by identifying both strength and weakness with strength to be praised before reinforcement. According to Throndikes law, 1927, people tend to repeat responses that are rewarded and avoid responses that are punished. Evaluation, diagnosis and re-observation need to be done regularly to monitor progression. In addition, record keeping of the whole movement and critical features progression through observation check sheet provide reference to coaches and teacher on the progression of learning. Video recordings or pictures can be also be adopted to provide visual feedback to the child. This allows reflective learning which further enhances learning. Discussion From this study, we can clearly see the practicality and the feasibility of qualitative studies in an activity. It is a low cost and quick way of skill and technique improvement process. As teachers and coaches, the use of video and checksheet can help to record and observe large number of students at the same time. The video data can then be viewed at a convenient time. With the current technology, the video can be played in slow motion where critical features can be objectively assessed. In the event of shortage of manpower, the use of observational checksheet allows the coaches and teachers to share the evaluation workload with other teachers or senior students without compromising the objectivity and validity of the evaluation. In addition, the videos and observational checksheet allow record keeping of subject performance for future development and studies. Exemplary skills can be shared and showed to future students and trainee for modeling purposes. The possible challenge to the use of qualitative analysis is the perception its effectiveness. Teacher and coaches may perceive qualitative assessment may not be very objective as it is not absolute. When it comes to grading or selection exercise, the subject of fairness is questionable. There will be some resistance to the use of video analysis as some may find it difficult to use. To tackle these two issues, qualitative analysis can be made more objective and assessment friendly by having more details description in the observational checklist. As for the difficulty in using video, more training can be given to teacher and coaches. They can also be attached a mentor to assist. The proficiency will eventually be improved with more practice.